Designing a Strategic Business Model for Marketing Sports Products on Social Networks

Designing social media sports marketing model

This study aimed to Designing social media sports marketing model. This qualitative study was conducted by using grounded theory methodology Strauss and Corbin approach. For gathering data, high level documents have been studied and Semi-structured In-depth Individual Interview experts who were aware of the subject. The statistical population of the study consisted professors & sports managers ...

Designing a digital technology model on the environment and strategic marketing capabilities of Hamedan Petroleum Products Distribution Company

The main purpose of this research is to design a digital technology model on the environment and strategic marketing capabilities of Hamedan Petroleum Products Distribution Company. Qualitative data-based research method and paradigm model have been used to develop the research model. The statistical population of this study was fourteen experts in Hamedan Petroleum Products Distribution Compan...

Compiling a Marketing Strategic Plan for Iran's Student Sports Federation

The present research has aimed to compile a strategic marketing plan for the Student Sports Federation. Using a mixed research method, the study took a qualitative and quantitative approach. In the qualitative phase, the statistical population of this research consisted of the Student Sports Federation managers and officials, university professors and experts on students' sports (16 individuals...

Designing a Model for Creation of Export Consortiain Business Cluster

Today, small and medium enterprises are considered as one of the main components of economic development for various reasons. To name a few, job creation, resource efficiency, the ability to enhance local technology, the ability to meet new needs, quick decision-making, and training successful managers will all lead to the growth and economic development of countries. Despite these benefits, sm...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Designing a new marketing model for retailers of fast-moving consumer products (Case study: Retailers supported by Saman Bank)

Retailers are using new technologies to meet the ever-changing needs of consumers. The most important factor in determining the rapid consumption of products is their sales speed. Increasing the level of competition between retail units and expanding the range of customers' choice, has caused these units to pay special attention to customers who make instant purchases. In this regard, Saman Ban...